Events
DENSO Announces Motor Sport Sponsorships for 2008
By goHTSN Staff
Mar 12, 2008, 12:57

Kariya, Japan — Mar 12, 2008 — DENSO Corporation today announced its motor sport sponsorship plan for the 2008 season. DENSO will continue to sponsor teams participating in the world’s top motor sports including FIA FORMULA ONE WORLD CHAMPIONSHIP (F1), FIA WORLD RALLY CHAMPIONSHIP (WRC), and FIM ROAD RACING WORLD CHAMPIONSHIP (WGP). DENSO will also support TOYOTA TEAM SARD in the SUPER GT.

“We hope to contribute to the development of motor sports and improve our name recognition through our sponsorships with these motor sport teams,” said Koji Kobayashi, DENSO senior managing director responsible for the Corporate Center and Electric Systems Business Group. “Also, we are using our experience in developing products for motor sport vehicles, which drive under extreme conditions, to develop more advanced technologies.”

DENSO’s sponsorships include:
· FIA FORMULA ONE WORLD CHAMPIONSHIP (F1)
DENSO will support Panasonic Toyota Racing as a corporate sponsor for the fifth consecutive season. DENSO will also continue to supply spark plugs, radiators, oil-coolers and alternators to the F1 car.

· FIA WORLD RALLY CHAMPIONSHIP (WRC)
DENSO will support the Subaru World Rally Team as a corporate sponsor for the fifth consecutive season. DENSO will also continue to supply spark plugs and sensors for the engine management system of the WRC car.

· SUPER GT (GT)
DENSO will support TOYOTA TEAM SARD as the main sponsor for the second consecutive season. The DENSO DUNLOP SARD SC430 will be entered in the GT 500 class. DENSO’s engine management systems, spark plugs, starters, alternators, radiators, oil coolers and various types of sensors will be installed in the DENSO DUNLOP SARD SC430.

· FIM ROAD RACING WORLD CHAMPIONSHIP (WGP)
DENSO will support the LCR Honda team for the fifth consecutive season. DENSO will also continue to supply spark plugs for the Honda MotoGP motorcycle (RC212V type).

In North America, DENSO’s sponsorships include:
· NASCAR Automotive Licensing
This is the third year of DENSO's exclusive, multi-year Automotive Licensing program  agreement with the National Association for Stock Car Auto Racing (NASCAR) for its fuel pump  products. The agreement allows DENSO's fuel pump product line to carry the prestigious  NASCAR Performance® brand on its entire line of First Time Fit® Fuel Pumps, including  advertising, marketing materials and packaging.

· NASCAR Sprint Cup and NASCAR Craftsman Truck Series
DENSO is in the third year of a multi-year agreement to serve as a contingency sponsor for the

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced technology, systems and components. Worldwide, the company employs approximately 112,000 people in 32 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2007 totaled US$30.6 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges in Japan. For more information, go to www.globaldenso.com, or visit our media website at www.densomediacenter.com.

In the Americas, DENSO employs more than 17,000 people with consolidated sales totaling US$6.5 billion for the fiscal year ended March 31, 2007. For more information, go to www.densomedia-na.com.