Bethesda, MD — Sept. 28, 2007 — Product Profiles 2007/2008, an unprecedented breakdown of more than 80 specific products, spanning the entire car and light truck aftermarket, has just been released by the Automotive Aftermarket Industry Association's (AAIA's) market research department. Research for this groundbreaking report, packed with 289 pages of never-before-available analysis, was conducted in 2007 by Lang Marketing Resources, Inc., and the report is co-branded under Lang Marketing and AAIA.

Product Profiles 2007/2008 provides 2007/2008 information for each of 80 key products analyzed from these major perspectives:

- 2007 light vehicle volume and market share.
- Domestic vehicle volume and share (2007 and 2008).
- 2008 light vehicle volume and market share.
- Foreign vehicle volume and share (2007 and 2008).
- Service market volume and share (2007 and 2008).
- Volume and share within each of five major distribution channels (2007 and 2008).
- DIY market volume and share (2007 and 2008).

"No other report packs the depth of product-specific analysis provided by Product Profiles 2007/2008," said Jim Lang, president, Lang Marketing Resources, Inc. "This report contains analysis that covers each product in terms of the service and DIY markets, domestic and foreign vehicle use and volume through each of the five major distribution channels."

"Nothing like this has ever been available in the aftermarket," said Ron Rossi, director, market research, AAIA. "The details provided in this report focus the reader on market potentials by product category at the channel level thus establishing a solid foundation for strategic thinking and long-term business planning."

Product Profiles 2007/2008 is available at a $500 savings when purchased together with the AAIA Aftermarket Factbook Expanded Version, which combines Lang Marketing's 2007/2008 Aftermarket Annual and the traditional AAIA Aftermarket Factbook. For more information or to order, visit www.aftermarket.org or call 301-654-6664. For more information on Lang Marketing, visit www.langmarketing.com.

About AAIA
AAIA is a Bethesda, Md.-based association whose more than 23,000 members and affiliates manufacture, distribute and sell motor vehicle parts, accessories, service, tool, equipment, materials and supplies. Through its membership, AAIA represents more than 100,000 repair shops, parts stores and distribution outlets.