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Campaign to Target Rising Fuel Costs
By goHTSN Staff
Jun 28, 2006, 11:32

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Charlotte, NC June 28, 2006 The National Association for Stock Car Auto Racing (NASCAR) and its NASCAR Performance Automotive Licensing Program are joining forces with the Car Care Council to launch the "Be an Angel, Maintain Your Car and Save Some Gas" consumer education campaign.

The campaign, intended as a call to action to consumers, encourages more regular vehicle maintenance as the best way to get better fuel economy and beat high gas prices. NASCAR has produced a 30-second public service announcement (PSA) that will run during NASCAR programming throughout the month of July, in addition to being distributed to local TV stations across the country.

The PSA features NASCAR drivers Greg Biffle, Kasey Kahne and Scott Wimmer, as well as NASCAR crew chiefs Doug Reichert, Kenny Francis and Chris Carrier offering up tips for motorists on how to maximize fuel efficiency by performing simple car maintenance.

The initiative will complement the consumer education efforts of the aftermarket industry's "Be Car Care Aware" campaign and the fall release of its new Car Care Guide a first-of-its-kind reference guide for motorists which covers typical service occasions and major components, systems and parts with service interval recommendations, a maintenance log and more.

"The opportunity to help consumers with their car care needs has never been more significant," said Odis Lloyd, managing director, NASCAR's Automotive Licensing division. "By using NASCAR's extensive media assets and partnering with our manufacturing and installer partners, we can help consumers combat rising fuel costs by getting them the necessary vehicle repair information they need to get better fuel economy."

"Unfortunately higher gas prices are here to stay, but fortunately consumers can take greater control of how much gas their vehicles use by performing simple and inexpensive maintenance," said Rich White, executive director, Car Care Council.

To round out the "Be an Angel, Maintain Your Car and Save Some Gas" campaign, the NASCAR Automotive Licensing division will also promote the initiative through its soon-to-launch "NASCAR Angels" television show. In the show, which will feature a group of technicians repairing vehicles for needy individuals, Car Care Guides will be highlighted and distributed to all show participants. The Car Care Council will distribute the PSA, which will have a print version as well, through its online media kit.

The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is the #1spectator sport holding 17 of the top 20 attended sporting events in the U.S., the #2 rated regular season sport on television, with broadcasts in more than 150 countries, and has 75 million fans that purchase more than $2.1 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch Series and the NASCAR Craftsman Truck Series), as well as eight regional tours and one local grassroots series. NASCAR sanctions 1,500 races at more than 100 tracks in 38 states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in Bentonville, Ark.; Charlotte, N.C.; Concord, N.C.; Conover, N.C.; Los Angeles, Calif.; New York, N.Y.; Mexico City and Toronto.

About NASCAR Automotive Licensing
Developed in 1996, NASCAR's Automotive Licensing Program builds awareness for the sport by creating marketing alliances with leading manufacturers in the automotive industry. NASCAR supports its aftermarket with a fully-integrated media platform that includes a weekly television show on SPEED, a weekly radio show on the Motor Racing Network (MRN) and XM Satellite Radio, monthly magazine sections in Babcox publications, in-race car care advice on MRN, bi-weekly car care advice in NASCAR Scene, as well as the NASCAR Performance Network on NASCAR.com. Today, more than 35 leading companies are a part of NASCAR's Automotive Licensing Program.

About the Car Care Council
The Car Care Council is a national non-profit organization established to educate consumers about the benefits of proper vehicle care, maintenance and repair. For more information, call 240-333-1088, visit www.carcare.org or e-mail info@carcare.org.

Copyright © 2009 HTSN

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