Scottsdale, AZ April 12, 2006 -- Cool or Heat, LLC is proud to announce the launching of its newest product, the amazing Cool-or-Heat Seat Cushion, the only cooling seat cushion available on the market today. With the sizzling summer months approaching soon, the Cool-or-Heat Seat Cushion is this year's must have new item for retail stores to sell.

Cool Or Heat Cushion retails for under $120

The founders of Cool or Heat, LLC knew there was a real need for this product after enduring through many hot Arizona summers. Recent advancements in Thermo-Electric technology have made it possible for the Cool-or-Heat Seat Cushion to become commercially viable. Cool or Heat, LLC has obtained the exclusive rights to manufacture and distribute the patent-protected product throughout North America. The product is currently being introduced to local and national retailers.

Krista Walker, owner of Cool or Heat, LLC states, "In vehicles, the cooling function is the perfect solution for burning hot car seats, a sweaty back and bottom, and all-day driving. The heating function will help keep you warm throughout the cold winter months. Either function feels great while sitting on your office or home chair. Just flip the switch from cool to heat, it does both!"

The Cool-or-Heat Seat Cushion works great on any vehicle seat, office chair, home lounger, and even outside on the patio. The target market for retailers is endless and includes anyone who gets affected by the sizzling summer heat or the cold winter frost. It even can help people with lower back pain. Salespeople, delivery and truck drivers, office workers, police officers, taxi and bus drivers, heavy equipment operators, RV's, parents, etc. can all benefit from the Cool-or-Heat Seat Cushion.

By using the Cool-or-Heat Seat Cushion, drivers have the potential to lower their gas usage by running the vehicle's air conditioner less often. Studies show that running a vehicle's air conditioning system can substantially lower the miles per gallon performance. By using the Cool-or-Heat Seat Cushion instead of the vehicle's air conditioning system, these losses can be recouped. Krista Walker states, "Our product creates a win-win situation for the environment and your pocketbook. In many circumstances, the gas savings alone can quickly cover the cost of purchasing a Cool-or-Heat Seat Cushion."

The Cool-or-Heat Seat Cushion is a complete personal cooling and heating system that easily installs on top of any seat. Each package includes a thermo-electric power unit/pump, a foam-padded seat cushion with soft rubber tubing inside that circulates the cooled or heated liquid, a 12-volt DC vehicle lighter adaptor, and an AC home wall outlet adaptor.

The suggested list price of the Cool-or-Heat Seat Cushion is just under $120. Retailers should contact Cool-or-Heat, LLC directly for wholesale pricing.

Cool or Heat, LLC is headquartered in Scottsdale, Arizona. For general information please call (877) 801-9811. For sales and media inquiries, contact Krista Walker directly at (602) 684-8956 or e-mail sales@COOLorHEAT.com. Visit www.COOLorHEAT.com for more information, images, downloads, and online ordering.