Rochester, MI — January 27, 2009 — In an effort to assist our members in bringing new and improved equipment and tools to the marketplace, The Equipment and Tool Institute (ETI) is launching a series of Market Research Projects.  The first survey covers Flash Reprogramming, or J2534 as it is also known. 

We are surveying automotive repair facilities in an effort to find out more about their familiarity with and use of flash reprogramming tools.  ETI will use this research to help all segments of the automotive industry provide aftermarket shops with better flash reprogramming solutions. 

If you are part of an automotive repair facility and are interested in participating in our first survey, please go to the following link: www.a-i-m.com/tools

This survey can only be taken on-line.

Other marketing research will follow. The specifics of each research project will be organized to correspond with ETI’s equipment focus groups.  They are:
Collision Repair Equipment
Under Hood Equipment
Under Car Equipment
Software and Information products

If you have an idea for a future marketing Survey Project, please send an email to jessiek@etools.org.

Founded in 1947, the Equipment and Tool Institute is a trade association of automotive tool and equipment manufacturers and technical information providers. ETI’s mission is to: Advance the vehicle service industry by providing technical data and open dialog between the manufacturers of transportation products, government regulators and the providers of tools, equipment and service information.

For more details about ETI programs and activities, contact Jessie Korosec, Marketing Manager, Equipment and Tool Institute, 134 W. University Drive, Suite 205, Rochester, Michigan. Phone: 248-656-5080; Fax: 603-971-2375; e-mail: jessiek@etools.org.