Toronto, Canada — June 19-21, 2008 — Automechanika Canada, the only trade show in Canada dedicated to all facets of the automotive aftermarket, will offer a range of educational opportunities during its three-day seminar program, June 19-21, at the International Centre in Toronto, Ontario, Canada.

Included in the program are a keynote address by Bob Greenwood, an award-winning automotive aftermarket industry expert; seven industry seminars; and nine educational courses.

From hybrids, Ford diagnosis and repair to marketing strategies, sales effectiveness and shop profitability, the 2008 Automechanika Canada educational classes and workshops will provide relevant, accessible learning to the automotive aftermarket.

The following are sessions being announced:
Hybrid Service…Getting Started, Hybrid Case Studies and Management Skills for Men and Women

Craig Van Batenburg, of the Automotive Career Development Center, will facilitate three educational sessions including a practical class detailing what every automotive business owner needs to know about servicing hybrid vehicles, and a new session in which he explains the various issues his training company has encountered with their six hybrid vehicles over the past eight years. In addition, Craig’s wife, Deb, will join him in leading a class on management skills for men and women. With the industry’s need for competent help and the increase in women entering the workforce, this session offers effective ways to communicate across gender lines.

Troubleshooting TPMS Problems
Whether you hear of it as Tire Pressure Monitoring System (TPMS) or Pressure Sensor or Under Inflated Alert System, these advanced monitoring systems not only are able to detect a sudden loss of pressure (flat), but they can also alert the driver when the pressure simply needs adjustment. With tire maintenance being such an important driving factor, Jean-Luc Sauriol, of OBD3 Solutions, will facilitate a session on the importance of proper tire pressure and its implications.

Marketing! It’s More Than Just Advertising and Effective Selling Without Sacrificing Customer Service
Business Training International’s Kelly Bennett will address two of the industry’s greatest challenges in these workshops designed to assist participants in developing actionable plans. By analyzing the skills required to develop and execute a marketing strategy, and assess sales and customer service effectiveness, Bennett guides participants to improved skills and lasting and profitable impact.

Your Future is in the Relationship – Developing Your New Profit Opportunity
The seminar program’s keynote speaker, Bob Greenwood, president and CEO of the Automotive Aftermarket E-Learning Centre Ltd. (AAEC) and E.K. Williams & Co. (Ontario) Ltd. (EKW), will lead a class addressing how jobbers can deliver value to their shop customers by understanding sales capability, technician efficiency and labor profitability.

Ford Electronic Transmission Diagnostics and Ford 6.0 Powerstroke Diesel Diagnostics
Mike Cleary, of Automotive Technical Support Services, will facilitate two classes specific to Ford diagnosis and repair. The fundamentals required for successfully diagnosing Ford electronic transmission controls highlight the first class. This course focuses on the electronic control systems of Ford’s 4R100, E40D, 4R70W, 5R55E, A4LD, AX4N and AX4S transmissions. Efficiently diagnosing and repairing the electronic engine control system of the Ford 6.0L Powerstroke Diesel is the focus of Cleary’s second class. This course centers on the procedures involved in diagnosing the various no-start, hard-starting and performance concerns with this engine.

For more information and a schedule of the seminar and educational opportunties, visit www.AutomechanikaCanada.com.

Automechanika Canada is produced and owned jointly by Messe Frankfurt, Inc. and Business Information Group.

About Messe Frankfurt
Messe Frankfurt is one of the world's largest exhibition organizers. With 14 subsidiaries outside Germany, five branch offices and 48 International Sales Partners offices outside Germany, the Group has a presence in 151 countries and at more than 30 exhibition venues. Messe Frankfurt produces more than 110 exhibitions annually, serving as a meeting place for more than 68,000 exhibitors and three million visitors. The North American headquarters in Atlanta produces nine trade shows in the USA, Canada and Mexico across various industries. For more information about Messe Frankfurt, please visit our Web site at www.MesseFrankfurt.us.

About Business Information Group
Business Information Group (BIG) is Canada’s largest publisher of specialized business magazines, directories, events and databases. BIG publishes more than 90 magazines and directories, 25 Web sites, 22 e-mail newsletters and produces several business events to more than 75,000 business contacts in 18 targeted business markets. Business Information Group is owned by Glacier Ventures International Corp., Vancouver, British Columbia, Canada.